Makeup in the 1920s: A Glamorous Revolution

The 1920s was a decade of change, freedom, and bold expression—especially in the world of fashion and beauty. This era, often referred to as the Roaring Twenties, marked a major shift in how women wore makeup. What was once hidden became a statement of confidence and modernity. From flapper styles to smoky eyes, 1920s makeup was all about drama and bold choices.

In this article, we’ll explore the key elements, trends, and cultural impact of makeup in the 1920s. Whether you're curious about vintage beauty or planning a themed event, this guide will take you back to one of the most iconic decades in makeup history.

1. The Rise of 1920s Makeup

Before the 1920s, wearing makeup was not widely accepted in polite society. It was often associated with stage performers or women of "loose" morals. However, after World War I, things changed.

Women had joined the workforce and gained the right to vote. They wanted to express themselves, and makeup became a tool for freedom and identity. Influenced by Hollywood stars and jazz culture, beauty trends began to spread fast.

Popular Makeup Brands of the 1920s

Max Factor: A pioneer in Hollywood glamour.
Maybelline: Known for its cake mascara.
Elizabeth Arden: Helped bring makeup into high society.

2. Flawless Skin: The Matte Look

Women sought a pale, matte complexion in the 1920s.. A flawless face was considered elegant and stylish. Heavy foundation and powder were common.

Products Used

Cold cream: Used as a base or moisturizer.
Powder: Usually light pink or ivory tones.
Rouge (blush): Applied in circles on the apples of the cheeks.

Application Tip (Then and Now)

Women in the 1920s applied powder with a puff and used their fingers for blush. Today, a brush gives a softer effect, but for an authentic look, use fingers.

3. Eyes That Dazzle: Dark and Smoky

Eye makeup was one of the most dramatic features of 1920s beauty. Women used kohl eyeliner to create a bold, smoky eye. Shadows were dark—gray, brown, or black. This look added mystery and flair.

Key Eye Trends

Smudged eyeliner all around the eyes.
Dark eyeshadow reaching up to the brow bone.
Thin, downward-arched eyebrows.

Eyebrows were usually plucked thin and shaped into a rounded or sad curve. This helped emphasize the eyes and gave the face a dramatic expression.

4. Luscious Lips: Cupid’s Bow

One of the most iconic parts of 1920s makeup was the Cupid’s bow lip shape. Lips were painted small and rounded, with a pronounced dip in the middle of the top lip.

Lipstick Trends

Deep reds, maroons, and even plum shades.
Lipsticks were often in tin pots or early twist-up tubes.
Women used a brush or their fingers to apply.

The aim was not to enhance natural lip shape but to create a pouty, heart-shaped lip, considered very fashionable.

5. Mascara and Brows: A Bold Finish

In the 1920s, Maybelline and other companies popularized mascara by introducing cake mascara. It came in a small tin with a brush, and you added water to apply it.

Eyebrows, as mentioned earlier, were thin and rounded. Some women even shaved their brows to redraw them with pencil!

6. Influence of Hollywood and Jazz Age Icons

The beauty trends of the 1920s were greatly influenced by Hollywood. Silent film actresses like Clara Bow, Louise Brooks, and Greta Garbo set the standard for glamor. Their dramatic eyes and perfect lips became the ideal look for women everywhere.

The flapper girl, a symbol of the decade, wore short skirts, bobbed hair, and bold makeup. She danced, smoked, and lived freely—defying old norms. Her makeup was part of her identity.

7. Tools of the Trade

Makeup tools in the 1920s were simple:

Lip brushes
Powder puffs
Mascara wands
Compact mirrors

There were no sponges, setting sprays, or beauty blenders. Yet, women managed to create stunning looks with minimal tools.

8. Makeup as Empowerment

Makeup in the 1920s was more than beauty—it was empowerment. Women were taking charge of their own lives and expressing their personalities via cosmetics. It wasn’t just about looking pretty—it was about being bold, independent, and modern.

It was also the first time that advertising began to focus on beauty products. Magazines, billboards, and movie posters all helped to shape the idea that makeup was for every woman—not just celebrities.

9. How to Recreate the 1920s Look Today

Want to get the 1920s look? Here's a simple guide:

1. Apply a matte foundation first, then use powder to set it.

Add pink or peach blush in a round shape on the cheeks.

3. Apply kohl to your eyelids and dab them a little.

Use dark eyeshadow, especially on the upper lid.

Draw on thin, downward-arched brows.

Apply deep red lipstick in a Cupid’s bow shape.

Add mascara generously, focusing on the top lashes.

Finish the look with a vintage headband or a feathered accessory for full flapper glam.

Conclusion: The Lasting Legacy of 1920s Makeup

The 1920s was a decade that changed everything. From soft pastels to bold lipstick, from hidden beauty to public glamor—makeup in the 1920s reflected a new kind of woman: confident, free, and expressive.

Today, the look still inspires makeup artists, fashion designers, and vintage lovers around the world. It is a classic representation of style, defiance, and uniqueness. Whether for a party, photo shoot, or just for fun, recreating a 1920s makeup look brings a touch of vintage charm to modern style.